{"id":10837,"date":"2025-07-24T11:47:10","date_gmt":"2025-07-24T10:47:10","guid":{"rendered":"https:\/\/arctictrucks.com\/uk\/?post_type=blog&p=10837"},"modified":"2026-02-02T15:10:48","modified_gmt":"2026-02-02T15:10:48","slug":"toyota-land-cruiser-at37","status":"publish","type":"blog","link":"https:\/\/arctictrucks.com\/uk\/blogs\/toyota-land-cruiser-at37\/","title":{"rendered":"Arctic Trucks Unveils the New Toyota Land Cruiser 250\/Prado AT37"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”dark” text_align=”left” color_overlay=”#000000″ overlay_strength=”0.3″ shape_divider_color=”#000000″ shape_divider_position=”bottom” shape_type=””][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_color_hover=”#000000″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_color=”#000000″ column_border_style=”solid”][image_with_animation image_url=”10724″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Arctic Trucks Unveils the New Toyota Land Cruiser 250\/Prado AT37<\/h1>\n

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The Legend, Reimagined<\/h2>\n

As 2025 marks four decades since the light-duty Prado first joined Toyota\u2019s legendary Land Cruiser family, Arctic Trucks, the global authority in extreme mobility, is once again redefining what it means to be both \u201ccool\u201d and capable. Their latest creation, the highly anticipated Land Cruiser 250 \/ Prado AT37, is set to make a powerful impression.<\/p>\n

Arctic Trucks has a long and storied history with the Land Cruiser name. From record-breaking expeditions to pioneering firsts in the harshest conditions on Earth, the Land Cruiser has been an integral part of the brand\u2019s success.<\/p>\n

Developed through close collaboration between Arctic Trucks International in Iceland, their UK team in the heart of \u201cMotorsport Valley\u201d, and Toyota Africa distributor CFAO, the AT37 combines decades of off-road expertise with cutting-edge British engineering. The result is a vehicle with the rugged pedigree to thrive in any environment, from frozen tundra to searing desert.<\/p>\n

Freyr \u00de\u00f3rsson, R&D Manager at Arctic Trucks International, explained that building the project in Motorsport Valley allowed them to work closely and directly with a range of expert suppliers. The hands-on approach has also led to performance gains.<\/p>\n

Peter Smith, Managing Director of Arctic Trucks UK<\/a>, added that the combined strengths of their various teams have enabled them to produce a vehicle suitable for any market. The company\u2019s three decades of off-road expertise and UK innovation also provided a comprehensive solution for both work and adventure.<\/p>\n

Meeting both OEM and government standards for quality and functionality, the AT37 offers a rare blend of assured on-road handling with outstanding clearance, control, comfort, and mobility across all terrains. Whether you\u2019re tackling technical rock climbs, deep snow, or soft sand, it delivers tracked-vehicle-like capability while retaining everyday drivability.[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10710″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10709″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][divider line_type=”No Line”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10726″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

The Land Cruiser 250 \/ Prado AT37<\/h2>\n
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Backed by more than 35 years\u2019 experience in the world\u2019s most demanding conditions, the Arctic Trucks Toyota Land Cruiser 250 \/ Prado AT37 has been re-engineered from the ground up for maximum mobility \u2013 yet remains perfectly practical for daily use.<\/p>\n

Named for its towering 37-inch tyres, the AT37 will be available in most markets with a choice of BFGoodrich All-Terrain T\/A KO3 or Mud-Terrain T\/A KM3 tyres, offering exceptional grip, durability, and longevity. These are paired with Arctic Trucks\u2019 newly designed retro-inspired \u2018Heritage\u2019 forged alloy wheels, combining improved strength-to-weight performance with a dual-valve setup for precise tyre pressure control.<\/p>\n

Other enhancements include robust, extended-profile side steps crafted from extruded aluminium, with high-grip rubber inserts and replaceable end caps. Inside and out, the AT37 is finished with distinctive Arctic Trucks<\/a> black-and-lava detailing \u2013 from the wheels and bodywork to the gear selector, dash trim, sill plates, and premium mats.<\/p>\n

At the rear, a discreet 2-inch multifunction receiver hitch provides quick-fit adaptability for towing and winching. You can also add accessories such as gear racks, steps, or even a barbecue, making it ready for weekend escapes or extreme expeditions.<\/p>\n

Available from Q2 2025 as either an official dealership-supplied model or direct customer conversion in Europe, North America, the Middle East, and Africa, the AT37 continues Toyota\u2019s legacy of capability. Thomas Cogez, Sales and Marketing Director at CFAO Toyota Africa, said that the partnership combines Toyota\u2019s world-class engineering with Arctic Trucks\u2019 expertise in extreme off-road design. Together, they deliver a new level of durability and performance for African terrain, where the Prado AT37 leads the way in off-road adventure.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10736″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10735″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10738″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#000000″ scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color=”#000000″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][vc_column_text]\n

Key Specifications*<\/h2>\n

The AT37 is compatible with all trim levels, engines, and both passenger and commercial variants. Features include:<\/p>\n

\u2022 Comprehensive Arctic Trucks re-engineering of frame, body, and bodywork
\n\u2022 10-piece Arctic Trucks widebody kit with recessed AT tyre pressure detailing
\n\u2022 17\u00d710 Arctic Trucks \u2018Heritage\u2019 dual-valve forged alloy wheels (satin black)
\n\u2022 37\u201d BFGoodrich All-Terrain T\/A KO3 or Mud-Terrain T\/A KM3 tyres
\n\u2022 Arctic Trucks & R53 3-way adjustable performance suspension (+40mm elevation) with extended-travel coilovers, dampers, and springs
\n\u2022 Wider track and extended wheelbase for enhanced stability and clearance
\n\u2022 Recalibrated speedometer, TPMS, and Toyota Safety Sense systems
\n\u2022 Extended-profile aluminium side steps with high-grip rubber inserts
\n\u2022 Discreet 2\u201d multifunction rear receiver hitch**
\n\u2022 Contoured Arctic Trucks off-road mud guards, front and rear
\n\u2022 Premium black-and-lava interior mats and AT37 detailing package
\n\u2022 Arctic Trucks locking wheel nuts and torque wrench
\n\u2022 Unique Arctic Trucks LC250 AT37 Certificate of Authenticity<\/p>\n

*Specifications, dimensions, and weights may vary by market.
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