ISUZU D-MAX ARCTIC TRUCKS AT35 WINS 'BEST INDIVIDUAL MODEL'
- Isuzu D-Max awarded Pick-up of the Year by 4×4 Magazine
- The Best Individual Model award goes to the Isuzu D-Max Arctic Trucks AT35
- Award judges praised value for money, expanded range and eye-catching looks
3rd January 2023 – The Isuzu D-Max has been named the Pick-up of the Year by the renowned specialist publication 4×4 Magazine. Having collected the Best Value award last year, the Isuzu D-Max has gone one better this year, winning the overall award, along with the Isuzu D-Max Arctic Trucks AT35 which was named Best Individual Model.
Alan Kidd, Editor at 4×4 Magazine said “We like what we’re seeing from Isuzu UK. The D-Max range has grown in lots of good ways this last year and provides real value for money. In particular, we’ve never understood the concept of a locking rear diff being treated as a luxury item for range-topping models when it’s most relevant to people who use their trucks off-road, so they’ve done the right thing by adding it as an option on the entry-level vehicle too. The same goes for the automatic gearbox.”
Commenting on the Isuzu D-Max Arctic Trucks AT35 Alan Kidd said “The new D-Max Arctic Trucks AT35 is a uniquely eye-catching flagship. When we drove one, it actually attracted more attention than the prestige brand SUV we had on test a few weeks later – which is exactly what people buy them for, so this is yet another example of the D-Max getting the job done.”
Alan Able, Managing Director at Isuzu UK said “We are thrilled that the expert panel at 4×4 Magazine has crowned the Isuzu D-Max as their Pick-up of the Year and the D-Max Arctic Trucks AT35 as the Best Individual Model. Whilst 2022 was not the easiest for the industry, Isuzu UK continued to strengthen and expand the D-Max range adding new variants at both ends of the model line-up. This included our new halo model, the Arctic Trucks AT35, which ensures we have the most comprehensive line-up possible for our diverse range of current and future customers.”
The Isuzu D-Max Arctic Trucks AT35 launched in mid-2022 and quickly established itself as the brand’s flagship model. Developed and engineered to handle the most challenging landscapes with ease while offering a distinctive presence and authentic performance. The Arctic Trucks AT35 is a professionally re-engineered vehicle incorporating significant enhancements to the body, frame, drivetrain, suspension and styling. Plus, importantly the vehicle also retains its commercial vehicle status, with no compromise to payload or towing capacity.
Peter Smith, Managing Director at Arctic Trucks said “We are delighted and proud that the Isuzu D-Max Arctic Trucks AT35 has won 4×4 Magazine’s Best Individual Model Award. This accolade is a testament to the strong collaboration between Isuzu UK and Arctic Trucks and the breadth of knowledge and diversity across the Arctic Trucks group which enables us to continue developing exciting, daily-drivable vehicles which are truly capable over all terrains.”
