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Press Releases

VINNIE JONES GETS HIS AT35!

A tough truck, for a tough guy! 💪Crawfords Automotive is excited to announce that the legendary actor and personality, @thevinniejones, has chosen the @isuzuuk D-Max Arctic Trucks AT35 as his personal vehicle.

Yesterday, Mat Commons and James Parrett from Crawfords Billingshurst depot had the pleasure in handing over the Isuzu D-Max Arctic Trucks AT35 to Vinnie. This promises to be an exciting partnership between a celebrated tough guy and the ultimate tough truck!

#vinniejones #isuzudmax #isuzu #pickuptruck #offroad #greatoutdoors #offroad #arctictruck #arctictrucks #billingshurst #westsussex #at35

#isuzudmaxat35 @arctictrucks @nwvt

For more information on this awesome machine please click below

Isuzu D-Max AT35

For more information on this awesome machine please click below

Isuzu D-Max AT35

ARCTIC TRUCKS IN THE MOVIES – AGAIN!

Spot ARCTIC TRUCKS® in the new HEART OF STONE movie OUT NOW on @netflix

An intelligence operative for a shadowy global peacekeeping agency races to stop a hacker from stealing its most valuable — and dangerous — weapon.
Starring: Gal Gadot, Jamie Dornan, Alia Bhatt

WORLD SUPERBIKE LEGEND CARL FOGARTY COLLECTS NEW D-MAX ARCTIC TRUCKS AT35

Carl Fogarty MBE has recently received the keys to a brand new Isuzu D-Max Arctic Trucks AT35, swapping out a range-topping V-Cross for Isuzu UK’s newest extreme adventure vehicle.

Carl’s new pick-up, replacing the Pearl White Isuzu D-Max V-Cross, is Isuzu UK’s flagship model, the Isuzu D-Max Arctic Trucks AT35. With an all-black exterior, this unique pick-up is equipped with a sports bar, roof and grille-mounted Lazer Lights, and a roll top with load liner. The adrenaline-inspired vehicle is the perfect fit for thrill-seeking petrolhead Carl Fogarty, who spends a large amount of time participating in outdoor hobbies such as mountain biking, dirt biking and fishing. Thanks to Carl’s existing relationship with Isuzu UK, having had other vehicles including the V-Cross and the adventure-focused XTR, as well as his penchant for living a fast-paced lifestyle, it is no surprise that the superbike champion is now a brand ambassador for the Isuzu D-Max Arctic Trucks marque.

Carl Fogarty, commonly known as Foggy, is a seven-time motorcycle racing world champion who has raced to victory on 59 occasions in the World Superbike Championships – picking up four world titles in the process – making him one of the most decorated riders of all time. Renowned for his high corner speed riding style, Carl earned plaudits thanks to his gutsy, aggressive style and a determination to win at all costs, proving highly effective on the track. Since retiring from racing in 2000, Carl has pursued numerous endeavours, including winning the TV reality show ‘I’m a Celebrity… Get Me Out of Here!’ in 2014, while spending a large remainder of his time on his multitude of outdoor hobbies.

The Isuzu D-Max Arctic Trucks AT35 is a professionally re-engineered vehicle that incorporates significant enhancements to the body, frame, drivetrain, suspension, wheels and tyres, whilst retaining Isuzu’s five-year/125,000-mile warranty. This new halo model has been developed and engineered to handle the most challenging landscapes with ease while offering a distinctive presence and authentic performance thanks to the 35” all-terrain tyres and Bilstein suspension upgrade, making it the perfect adventure pick-up for thrill seekers.

Brian Wheeler, PR & Product Manager at Isuzu UK, said: “Facilitating this handover with Carl was an obvious decision for us, as he epitomises the essence of adventure which is captured by the brand’s new halo model. As an ambassador for the Isuzu D-Max Arctic Trucks marque, it was only fitting that Carl received a fully equipped, action-ready pick-up suited to the lifestyle of the seven-time world champion.”

The highly decorated World Superbike legend Carl Fogarty commented: “Isuzu has come up with another awesome pick-up – better than I could have imagined. The new AT35 is perfect for my outdoor lifestyle and all my toys, has great off-road ability and it also looks amazing.”

For further information on this incredible and capable vehicle, please visit your local Isuzu dealer or click the link below.

PAUL COWLAND REVIEWS THE D-MAX AT35

Would I buy one?

Paul Cowland (Salvage Hunters – Classic Cars) tells us what he thinks of the all new Isuzu D-Max Arctic Trucks AT35

Watch the video now.

This exceptional pick-up has full commercial vehicle status with absolutely no compromise on payload, towing capacity, performance and capability. With a payload of over 1 tonne, a towing capacity of 3.5 tonnes and a five-year/ 125,000 mile warranty & roadside assistance, the Isuzu D-Max Arctic Trucks AT35 is built to conquer the most rugged terrains and overcome the toughest of challenges.

For further information on this incredible and capable vehicle, please visit your local Isuzu dealer or click the link below.

ISUZU D-MAX ARCTIC TRUCKS AT35 WINS ‘BEST INDIVIDUAL MODEL’

ISUZU D-MAX ARCTIC TRUCKS AT35 WINS 'BEST INDIVIDUAL MODEL'

  • Isuzu D-Max awarded Pick-up of the Year by 4×4 Magazine
  • The Best Individual Model award goes to the Isuzu D-Max Arctic Trucks AT35
  • Award judges praised value for money, expanded range and eye-catching looks

3rd January 2023 – The Isuzu D-Max has been named the Pick-up of the Year by the renowned specialist publication 4×4 Magazine. Having collected the Best Value award last year, the Isuzu D-Max has gone one better this year, winning the overall award, along with the Isuzu D-Max Arctic Trucks AT35 which was named Best Individual Model.

Alan Kidd, Editor at 4×4 Magazine said “We like what we’re seeing from Isuzu UK. The D-Max range has grown in lots of good ways this last year and provides real value for money. In particular, we’ve never understood the concept of a locking rear diff being treated as a luxury item for range-topping models when it’s most relevant to people who use their trucks off-road, so they’ve done the right thing by adding it as an option on the entry-level vehicle too. The same goes for the automatic gearbox.”

Commenting on the Isuzu D-Max Arctic Trucks AT35 Alan Kidd said “The new D-Max Arctic Trucks AT35 is a uniquely eye-catching flagship. When we drove one, it actually attracted more attention than the prestige brand SUV we had on test a few weeks later – which is exactly what people buy them for, so this is yet another example of the D-Max getting the job done.”

Alan Able, Managing Director at Isuzu UK said “We are thrilled that the expert panel at 4×4 Magazine has crowned the Isuzu D-Max as their Pick-up of the Year and the D-Max Arctic Trucks AT35 as the Best Individual Model. Whilst 2022 was not the easiest for the industry, Isuzu UK continued to strengthen and expand the D-Max range adding new variants at both ends of the model line-up. This included our new halo model, the Arctic Trucks AT35, which ensures we have the most comprehensive line-up possible for our diverse range of current and future customers.”

The Isuzu D-Max Arctic Trucks AT35 launched in mid-2022 and quickly established itself as the brand’s flagship model. Developed and engineered to handle the most challenging landscapes with ease while offering a distinctive presence and authentic performance. The Arctic Trucks AT35 is a professionally re-engineered vehicle incorporating significant enhancements to the body, frame, drivetrain, suspension and styling. Plus, importantly the vehicle also retains its commercial vehicle status, with no compromise to payload or towing capacity.

Peter Smith, Managing Director at Arctic Trucks said “We are delighted and proud that the Isuzu D-Max Arctic Trucks AT35 has won 4×4 Magazine’s Best Individual Model Award. This accolade is a testament to the strong collaboration between Isuzu UK and Arctic Trucks and the breadth of knowledge and diversity across the Arctic Trucks group which enables us to continue developing exciting, daily-drivable vehicles which are truly capable over all terrains.”