• Isuzu UK unveils the Isuzu D-Max Arctic Trucks AT37 as a one-off show special at the Commercial Vehicle Show 2024.
• The AT37, developed in collaboration with Arctic Trucks, is the biggest vehicle Isuzu has ever built and represents the pinnacle of the D-Max lineup.
• Featuring colossal 37” BFGoodrich tyres, an advanced adjustable suspension system, and extensive Arctic Trucks re-engineering, the AT37 promises unparalleled off-road capability and durability.

Isuzu UK proudly announces the debut of its latest marvel at the Commercial Vehicle Show 2024, the Isuzu D-Max Arctic Trucks AT37. This one-off show special represents a monumental collaboration between Isuzu UK and Arctic Trucks, delivering the most imposing vehicle ever crafted by Isuzu and marking a new zenith in the D-Max lineup.
Building upon the success of the award-winning AT35, the D-Max Arctic Trucks AT37 pushes the boundaries of capability and adventure to unprecedented heights. The AT37 will boast colossal 37” BFGoodrich KM3 Mud-Terrain tyres, an advanced 10-position adjustable Arctic Trucks Bilstein performance suspension system, and additional front and rear elevation increases*. This behemoth is a testament to Arctic Trucks’ innovation and engineering prowess, standing at over 140mm taller than the New-Look D-Max range.
The ‘Explore Without Limits’ AT37 does not just boast bigger dimensions; it is a masterpiece of off-road capability. Upgraded front and rear differentials ensure enhanced torque and drivability, allowing it to conquer the toughest terrains with ease. Whether navigating rocky trails or powering through muddy tracks, the AT37 remains steadfast and reliable, a true testament to Isuzu’s commitment to rugged performance.
“The Isuzu D-Max Arctic Trucks AT37 is a testament to our commitment to pushing the boundaries of what’s possible in the realm of utility vehicles,” says Alan Able, Isuzu UK Managing Director. “It embodies the spirit of adventure and resilience that Isuzu owners have come to expect, and we’re thrilled to showcase it at this year’s CV Show.”

Arctic Trucks, renowned for their expertise in transforming vehicles for extreme conditions, have lent their unparalleled engineering prowess to this project. “Our long-standing collaboration with Isuzu UK has been a true meeting of minds,” says Peter Smith, Arctic Trucks UK Managing Director. “The new D-Max AT37 represents the culmination of over three decades of relentless innovation and adventure-driven design philosophy and we’re proud to debut it together at this year’s Commercial Vehicle Show.”
In addition to its formidable performance upgrades, the AT37 receives extensive Arctic Trucks re-engineering, ensuring every aspect of the vehicle is optimised for both daily drivability and extreme conditions. From the reinforced frame to the widened fender flares and robust extended profile side steps, every detail has been meticulously crafted to enhance durability and capability.
The Isuzu D-Max Arctic Trucks AT37 is not merely a vehicle; it is a statement of intent, a manifestation of the relentless pursuit of adventure without compromise. With its enhanced torque, driveability, and meticulously engineered components, it promises to redefine the boundaries of what’s possible on and off the road.

*Specification may differ from the final production version.



From the day we were founded in 1916 in Japan, and when we started Isuzu UK in 1987 to import and distribute our legendary Trooper model, we have always been about what our customers need and want.
Today, equipped with a punchy turbo diesel engine, the Isuzu D-Max pick-up is leading the charge, delivering 164PS and 360Nm of torque. Each new model comes with a 125,000 mile/5-year warranty and 5 years UK and European roadside assistance.

With towing capabilities of 3.5 tonnes, a maximum payload of 1,205kg and a 4×4 drive, the Isuzu D-Max works for customers day and night achieving up to 39.4mpg, meeting Euro 6D emissions standards.
Isuzu are the pick-up professionals. We are best placed to discuss pick-ups with professionals, aiming to meet our customers every individual need. At Isuzu, we only make commercial vehicles. We focus on making our pick-ups tough, strong, and built to go the distance.




Arctic Trucks was founded in 1990 as a specialist major automotive OEM division in Iceland – long known as the ‘Land of Fire and Ice’ due to its rugged and beautiful landscape of extremes; from glacial to volcanic and everything in between. Our homeland is truly a world-class proving ground.
Over more than three decades Arctic Trucks have forged an unparalleled level of expertise in the re-engineering and conversion four-wheel drive vehicles, setting a benchmark for quality, durability and reliability in the most remote and inhospitable environments on earth.
Arctic Trucks vehicles have achieved multiple world firsts including being the first vehicles to reach the Magnetic North Pole (for Top Gear’s iconic 2007 ‘Polar Special’), setting numerous time and distance records, dramatically increasing polar travel efficiencies and enabling personnel to remain ‘in field’ for far longer than previously, in comfort and safety without need for resupply.

Drawing from this unrivalled expedition experience and developed to global OEM standards, Arctic Trucks versions of some of the most popular 4×4 platforms are also sold officially through automotive dealerships worldwide. With over 15,000 vehicles sold to-date, they are equipped to deliver a finely tuned balance of confidence-inspiring handling and superior comfort, control and mobility, both on-and off-road; resulting in exciting, daily-driveable vehicles which are truly ‘cool and capable’ over all terrains.
Staying true to its heritage of extremes, Arctic Trucks is today active in multiple global markets, from the Polar regions to the deserts of Africa and the Middle East – becoming world-renowned as THE benchmark for extreme off-road vehicles in any environment.
Whether for leisure or professional purposes, Arctic Trucks enable owners and operators to safely, successfully and efficiently ‘Explore Without Limits’, whatever the challenge.